In The ElderScrolls Online,personal expression is great, and the dye system expands it significantly, but guilds have their own identities, too, and they’ll be able to show them even more in Update 3. We’re introducing new customizable guild ranks (and icons you can choose for each rank) and permissions, tabards that your guild leader can design, and traders scattered throughout Tamriel that guilds can bid on to sell goods from their guild stores to the public.
Your guild’s heraldry gives you and your guildmates the ability to show off your guild more than ever before. When you charge into battle in Cyrodiil all wearing your tabards, the enemy (and your allies) will notice. A guild leader can use any of the available colors, tabard shapes, and crests when making a tabard; there’s no need to unlock any of them. The number of combinations you can create with these options is massive, so if you want to stand out, you can. The crests range from new iconography to lore-based options like the Daedric Prince emblems, the Aedric symbols, and many more.
Guild traders from the Gold Coast Trading Company will offer another new way to get your guild out there. More than 120 traders will be distributed throughout Tamriel. They’ll be located conveniently in places you’d expect to find traders—major cities and smaller centers of civilization. Every week, your guild can choose one to bid on. If you win, the trader will don your guild’s tabard and begin selling goods from your guild store to the public. This gives your guild a sense of place in the world, and will expose it to more players than ever before. Every player on your megaserver will see your trader and your guild’s name at that location, and your guild will receive a cut of every sale, making having a trader very attractive.
There were, of course, plenty of development decisions to make for guild traders, too. We had to choose good locations that were still convenient to make sure that they’d be accessible. Most of them are located near a Wayshrine, and in one instance (Mournhold), we actually moved a previously-inconvenient Wayshrine to a better location to make player access to the town and traders easier. We also had to determine what bidding process we’d use. We didn’t want guilds to feel like they needed to camp and watch bids from minute to minute, so we elected to use a blind bidding process. Your guild can only bid on one trader per week, and you won’t see the bids from other guilds. This means that bidding wars will play out over weeks and months instead of minute-to-minute. This was another difficult choice that saw lots of internal debate.
The trader system offers opportunities for inter-guild competition, incentive to stock up your guild’s store, a new stream of profit, and a chance for guilds to establish themselves in the world. We’re excited to see how the traders are received.