This quick guide will make you happy, I am sure of it.
You, like me, hate the series of logos that are played every damn time you launch ESO. It's obtrusive, takes valuable time and is completely uncalled for on fast PCs.
I'll help you turn it off.

First, you need to navigate to your ESO user settings folder. Those of you who use addons will be familiar with this folder. The default location for the folder is C:\Users\YOURUSERNAME\Documents\Elder Scrolls Online. If you play on EU servers, you will want to open the liveeu folder, US players open the live folder. Within this folder you will find several subfolders and a few text documents. Open the text document named UserSettings.txt Now navigate roughly halfway down, untill you see a setting called SET SkipPregameVideos "0". Change this "0" to a "1" and save the document.

The annoying intro movies are now a thing of the past. Enjoy logging in faster and smoother.